I Love My Head

Some hairdressers give you a haircut. Gianfranco Dicarolo gives you back a feeling.

A true son of Puglia and a hair specialist with a rare kind of talent, Gianfranco has always approached hair as something far more interesting than hair itself.

For him, the real work begins underneath: in the gesture, the energy, the confidence, the part of you that may have gone quiet for a while.

And yes, he has worked with international VIPs, stars, extraordinary women and very ordinary women and men, too. In fact, men might be his most addictive challenge: the more sceptical, the more he seems to enjoy the mission. From every corner of the planet, he has somehow managed to make even the hardest-to-convince client leave thinking: “Oh. I didn’t know I could look and feel like this.”

That is his particular genius.

He is not really listening to your words while he works. Not in the conventional sense. He is listening to your hair. Feeling its texture, movement, resistance, its personality while blending that information with what you ask for, what you say, and often what you don’t say. The result is a look you may not have known you were looking for.

His work has always carried this uncanny power: unlocking grit.
Making you feel a little more awake, a little more daring, a little more ready for life.

Gianfranco’s hair mastery becomes especially evident through his work with award-winning transformational wellness retreats for women.

There was the famous 100 Brushes, an almost meditative evening ritual, and the unforgettable final Pizzicata day, when women were invited to surrender control and let Gianfranco create something wild: enormous Southern Italian curls, big hair, exaggerated shapes, pure freedom.

It was playful, liberating and, somehow, deeply moving.

Because this was never really about styling.

Sometimes it was the beauty backstage of an extraordinary wedding or celebration, surrounded by dozens of stylists and makeup artists at an exclusive resort. Sometimes it was a bespoke, motivational hairstyle for a woman who needed confidence. Sometimes, simply, an uplifting haircut, the kind that makes you feel ready for anything.

Underneath it all, always the same quiet intention: to awaken the spark within, draw it out through the hair, and let the whole woman bloom and shine.

There is something distinctive about the Italian approach to hair and personal style. In Italy, hair is considered part of the face — its care is not reserved for special occasions, but embraced as an essential part of everyday beauty, and more.

It is an expression of self-respect, of wellbeing, of vitality and effortless elegance, a fine-tuning of one’s own identity that plays a fundamental role in the pursuit of what real, deep beauty, the kind that shines from within, truly is.

Over the years, Gianfranco developed hair products for some of the highest-level global wellness and hospitality environments. And now, together with Kintsugi, he has created “I Love My Head”: a Rejuvenating Hair Shampoo and hair mask designed with serious attention to hair, scalp and skin care, thoughtful INCI choices, and good results tested over weeks of use.

But the name says more than that.

I Love My Head is not only about having healthy, beautiful hair.

It is an invitation to have a better relationship with yourself.

To look in the mirror with curiosity rather than judgment.
To notice what you feel.

To slow down. To be present. To enjoy every detail: the touch, the movement, the scent, the sensation, all the way to the ends of your hair.

Gianfranco Dicarolo has never been interested in fake excitement or manufactured entertainment. His idea of luxury is much quieter: being seen, being felt, being understood and feeling completely yourself.

Today, as we launch I Love My Head across the GCC, we also celebrate the person behind it: his authenticity, his extraordinary human quality, his friendship, his creative genius and his ability to make people believe, even for a moment, that yes, they can.

This creative genius has always chased light and inspiration through hair. And perhaps that is why, when he touches your hair, something else wakes up too.
Your grit. Your curiosity. Your confidence. Your willingness to be a little bigger, a little wilder, and a lot more alive.

That is the real I Love My Head experience.